Owen Media India Private Limited, a subset of a US based parent company, MacRAE'S, is based in Gurgaon, India, that offers enterprise level solutions to B2B businesses. Owen Media has initiated and promoted information services in several sectors including Database Service Provider, Scott’s Directory, Online Industrial & Manufacturing directories search site (MacRAE’S Bluebook, Canadian Trade Index, Profile Canada) and in Digital Marketing.
ROLE (Purpose of the Role)
The desired candidate should be able to demonstrate his/her content planning/strategic skills with excellent communication. He / She should have 3-4 years of experience in the content marketing field, with at least 2 years experience in content management roles along with some social media experience. Experience working with a Digital Marketing Agency and international clients will be considered as an asset.
Job Roles and Responsibilities
Take ownership of all content management activities for multiple projects and demonstrate strong research skills for the same.
Generate blog topics, create engaging blog posts, web page content, pillar page, infographics, ads, etc. Also, handle the editing and ensure timely posting of content on websites and social media platforms.
Stay up to date with multiple industry developments and generate new content plans to draw viewers’ attention. Stay updated with emerging AI, automation, and digital marketing technologies and proactively suggest improvements to existing processes.
Create, edit, and optimize organic social media content for all channels, leveraging insights and trends.
Leverage AI tools and Large Language Models (LLMs) such as ChatGPT and similar platforms for AI-assisted content ideation, SEO-optimized writing, content repurposing, and performance improvement while maintaining brand voice and quality standards.
Collaborate in building and improving automated content workflows to streamline content planning, publishing, reporting, and approvals.
Writing snippets using keywords, hashtags & supporting the SEO activities for the clients.
Handling Social Optimization for platforms such as FB, Linkedin, GMB, Twitter, Instagram etc.
Coordinate with marketing and design teams.
Experience in Tools like Ahrefs, OneUp, CMS, etc.
Basic understanding of Excel
QUALIFICATION
Qualification: Minimum Graduate from any stream
Experience: 3-4 years
Excellent communication skills (Writing and speaking)
Candidates having experience working on CMS, OneUp, Ahref will be an additional advantage